/  Niche Decks & Practices Become a Tarot Trend in 2024

Niche Decks & Practices Become a Tarot Trend in 2024

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In the ever-evolving world of tarot, a fascinating trend has emerged: the rise of niche decks and practices. Once confined to traditional imagery and interpretations, tarot now embraces a diverse array of themes, from animals to pop culture references.

This shift reflects a broader cultural movement towards personalization and self-expression, as practitioners seek decks that resonate with their unique interests and identities.

In this article, we’ll explore the niche decks & practices to become a tarot trend in 2024, from animal-themed decks to the DIY revolution, and discuss how to make your own tarot cards.

Tarot Trend in 2024: Niche Decks & Practices

1. Animal-Themed Decks

One of the most prominent trends within the niche tarot movement is the proliferation of animal-themed decks.

These decks often feature stunning artwork depicting animals in place of the traditional human figures. The symbolism associated with each animal is then woven into the interpretation of the cards, adding a deeper layer of meaning and resonance for users.  

For example, the “Wild Unknown Tarot” by Kim Krans has gained a devoted following for its striking illustrations of animals and natural elements. Each card in the deck features a different animal, from the enigmatic owl to the graceful deer, inviting readers to tap into the wisdom of the natural world.

Wild Unknown Tarot

Similarly, the Gifts of Spirit Card Deck, created by Kimberly Heil, is designed specifically with children in mind. It serves as a tool to encourage further exploration of animals and their unique qualities, while also fostering valuable quality time with family and friends.

Featuring vibrant and expressive portraits of each animal, along with lively and bold colors, the deck offers a fun and engaging experience for young users. With larger images and easily readable text, it’s certain to be a hit with kids!

the Gifts of Spirit Tarot Card Deck

Here are other popular examples of animal-themed decks:

* The Spirit Animal Tarot: This deck features vibrant illustrations of various animals, each representing a different aspect of the human experience.

* The Animal Speaks Tarot: This deck uses the imagery of animals to convey the messages of the cards, encouraging users to connect with their own animal spirit guides.

* The Wild Unknown Archetypes Deck: This deck features minimalist illustrations of animals, allowing users to tap into their intuition and create their own interpretations.

The popularity of animal-themed decks reflects a growing desire to connect with nature and find guidance from the animal kingdom.

These decks offer a fresh perspective on tarot, making them particularly appealing to those who are new to the practice or who find traditional decks to be too rigid.

2. Pop Culture-Inspired Decks

Pop culture has always been a powerful force in shaping our world, and it’s no surprise that it has also found its way into the realm of tarot.

Pop culture-inspired decks reimagine the traditional tarot archetypes through the lens of popular movies, TV shows, video games, and even music, offering a playful twist on classic archetypes.

For example, “The Tarot of the Divine” by Yoshi Yoshitani draws inspiration from myths, legends, and folklore from around the world, transforming iconic tarot archetypes into vibrant illustrations that celebrate the diversity of human experience.

The Tarot of the Divine

Likewise, “The Crystal Unicorn Tarot” by Pamela Chen is a captivating fusion of two beloved pop themes: crystals and unicorns. From shimmering amethysts to sparkling diamonds, the crystals depicted in the deck add an extra layer of depth and symbolism to the readings.

The Crystal Unicorn Tarot Trend

Other popular examples of pop culture-inspired decks like:

* The Harry Potter Tarot: This deck features characters and locations from the beloved Harry Potter series, allowing fans to connect with the tarot through their favorite magical world.

* The Marvel Tarot: Guardians of the Galaxy Edition: This deck uses characters from the Guardians of the Galaxy to represent the different tarot archetypes, offering a unique and humorous take on the cards.

* The Game of Thrones Tarot: This deck reimagines the tarot archetypes through the characters and houses of the popular fantasy series, allowing fans to delve deeper into the world of Westeros.

This playful approach makes tarot more accessible and relatable to a wider audience, particularly younger generations who are deeply immersed in pop culture.

3. DIY And Personalized Decks: How To Make Your Own Tarot Cards

DIY And Personalized Tarot Decks

One of the most exciting aspects of the niche tarot movement is the DIY revolution, which empowers practitioners to create their own personalized decks.

Thanks to advancements in printing technology and online platforms, it’s easier than ever to design and produce custom tarot decks tailored to individual tastes and preferences.

Whether you’re an aspiring artist, a tarot enthusiast, or simply someone with a vision to share, creating your own deck can be a rewarding and fulfilling experience.

There are countless ways to approach the process of deck creation, from hand-drawing each card to digitally designing them using graphic design software.

Some practitioners choose to incorporate personal symbolism, imagery, and themes into their decks, while others draw inspiration from mythology, literature, or cultural heritage.

Whatever approach you choose, the key is to infuse your deck with intention, authenticity, and creativity, ensuring that it resonates with both yourself and your audience.

Here are some ways to create your own personalized deck:

  • Use traditional decks as a starting point: You can alter existing tarot cards by adding your own artwork, symbols, or even changing the wording on the cards.
  • Create your own artwork: If you are artistically inclined, you can design your own cards from scratch, using your own unique style and symbolism.
  • Use collage or mixed media: You can incorporate various materials such as photographs, fabric, or paint to create a truly unique and personal deck.

Creating your own tarot deck can be a deeply personal and rewarding experience. It allows you to connect with the cards on a deeper level and create a tool that is truly unique to you.

Market And Sell Your Tarot Deck

If you are interested in creating and selling your own niche tarot deck, here are some steps you can follow:

1. Develop your concept: Define your niche and ensure it has a target audience. Research existing decks in your chosen niche to avoid redundancy and identify potential gaps in the market.

2. Design your deck: Consider the visual style, symbolism, and overall aesthetic of your deck. Ensure the design is clear, visually appealing, and resonates with your target audience.

3. Prototype and test your deck: Create a physical or digital prototype of your deck and get feedback from potential users. This will help you refine your design and ensure your deck is user-friendly.

4. Choose a production method: Depending on your budget and desired quality, you can choose from self-publishing, print-on-demand services, or working with a traditional publisher.

5. Market and sell your deck: Utilize online platforms like Etsy or your own website to sell your deck. You can also utilize social media platforms: Create engaging content on platforms like Instagram, TikTok, and YouTube to showcase your deck and connect with your target audience.


The rise of niche decks and practices is a testament to the evolving nature of tarot. As individuals seek personalized and meaningful connections with this ancient practice, we can expect to see even more innovative and diverse decks emerge in the future.

Whether you’re drawn to animal-themed decks, pop culture-inspired decks, or DIY creations, there’s something for everyone in this vibrant and diverse landscape.

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