Having your oracle or tarot deck picked up by tarot card publishers can alleviate the complexities of printing, distribution, and shipping. In addition, a publishing house can provide marketing support, potentially expanding your reach and success.
This guide outlines the 11 most reliable oracle and tarot deck publishers to aid you in embarking on your querying journey.
It’s essential to remember that traditional publishing is not the sole option available. Self-publishing is not limited to book authors and is becoming increasingly popular, as it grants deck authors greater control over their work.
6 Traditional Oracle & Tarot Card Publishers
How To Publish a Tarot Deck?
Traditional tarot deck publishers function similarly to conventional book publishing houses, often producing both tarot decks and accompanying books.
Each of these entities maintains distinct submission guidelines, and it’s advisable to stay informed about their requirements, even when they are not actively accepting submissions.
1. US Games
Product Submission: https://www.usgamesinc.com/new-product-guidelines.html
US Games, which commenced its journey in 1968 by releasing tarot cards, has since diversified its offerings to encompass tarot decks, playing cards, games, books, as well as educational and inspirational cards.
Within the realm of tarot card publishing, they have earned a prominent position as a leading figure. According to information available on their official website, US Games typically embraces approximately 20 new products each year.
US Games stands out for its transparency regarding submission requirements, making it the preferred choice for aspiring deck creators seeking a publisher. Their submission guidelines provide a comprehensive roadmap for initiating the submission process.
US Games boasts a diverse range of tarot and oracle decks. They do not adhere to a single, consistent style, though their decks generally exhibit a more grounded quality in comparison to some other publishers, with a tendency to veer away from dreamy aesthetics.
- Best Selling Tarot Decks
2. La Scarabeo
Product Submission: https://www.loscarabeo.com/en/pages/contatti
La Scarabeo, which translates to “The Scarab,” defines its mission as a “passionate exploration of the realms of tarot, spirituality, and art, guided by a commitment to quality, tradition, and innovation.”
La Scarabeo’s offerings extend well beyond tarot and oracle decks, although these comprise a significant portion of their product catalog. In addition to tarot and oracle cards, La Scarabeo also manufactures and markets rune stones, pendulums, salt lamps, Lenormand decks, and sibyl cards. Notably, their repertoire includes the Grand Tableau Lenormand.
As outlined on the La Scarabeo website, prospective proposals and projects should be directed to their email address.
- Best Selling Tarot Decks
3. Llewellyn
Product Submission: https://www.llewellyn.com/about/author_submissions.php
Llewellyn holds a prominent position in the realm of oracle and tarot deck publishing and is a name widely recognized within the tarot community. If you have a familiarity with tarot, chances are you are acquainted with Llewellyn. The core tenet of their guidelines revolves around a strong emphasis on practical, functional decks.
In pursuit of its overarching mission to facilitate personal growth and development, Llewellyn exclusively seeks decks that qualify as “working decks.” These decks must notably adhere to the traditional 78-card tarot structure and interpretation.
However, the publisher also welcomes innovative variations as long as they are clearly elucidated and seamlessly integrate with the deck’s internal system. While Llewellyn has an appreciation for beautiful and artistic decks, it refrains from publishing decks solely intended for collection or artistic appreciation.
- Best Selling Tarot Decks
4. Blue Angel Publishing
Product Submission: https://blueangelonline.com/contact-us/
In 1997, the journey of Blue Angel Publishing commenced as a metaphysical bookstore, art gallery, and a hub for natural healing. Over time, it has evolved into a dynamic publisher offering an array of card sets, books, recordings, and more. This transformation has been made possible through a growing network of writers, artists, editors, and designers.
Blue Angel has gained a reputation as a leading figure in the industry, known for crafting exquisite products that convey profound messages and offer healing to the world. Many of their offerings are also available in multiple languages, including French, Spanish, Japanese, and Dutch.
As of now, due to a fully occupied publishing schedule, Blue Angel Publishing is not accepting submissions. Please stay tuned for updates on submission opportunities in the future.
- Best Selling Tarot Decks
5. Rockpool Publishing
Product Submission: https://www.rockpoolpublishing.com/manuscript-submissions
Rockpool Publishing, based in Australia, specializes in the publication of spiritual and wellness books, oracle cards, as well as gifts and journals. Their mission is to bring to market products that have a meaningful impact and deeply resonate with society.
Rockpool Publishing primarily seeks content within the realms of Mind Body Spirit, Health and Wellness, Self-help, and Gift titles. Additionally, they accept submissions for the Gelding Street Press imprint, particularly in the areas of Sport and Australian Stories.
They make an effort to review submissions regularly and kindly request a period of up to four weeks for responding to proposals.
- Best Selling Tarot Decks
6. RedFeather Mind, Body, Spirit
Product Submission: https://redfeathermbs.com/pages/submit-a-proposal
Established in 2017 as an imprint under the Schiffer Publishing umbrella, REDFeather Mind, Body, Spirit builds upon Schiffer’s decades-long tradition of producing exceptional, one-of-a-kind books and decks spanning a diverse array of subjects related to personal growth, insight, and empowerment.
At REDFeather, its mission is to craft pioneering sacred tools imbued with a profound purpose, crafted with genuine pride.
Should your proposal pique its interest, it will reach out to engage in further discussions about the project. Please be aware that due to the high volume of submissions it receives, it may take up to 12 weeks before it is able to contact you.
- Best Selling Tarot Decks
5 Self-Published Tarot Decks Options
Not everyone embarks on the traditional publishing route, and a lack of success with publishers doesn’t necessarily indicate a bleak future for your deck.
There are, however, avenues to explore for self-publishing your oracle or tarot deck, which can provide your creation with a strong foundation for success. It’s crucial to remain vigilant and avoid unscrupulous publishers in this journey.
1. ACELION
Product Submission: https://acelioncards.com/contact/
Since its establishment in 2017, ACELION has held a distinguished position as a premium brand specializing primarily in the production of custom tarot cards and oracle cards. Leveraging professional expertise and an exceptional cost-performance ratio, ACELION has emerged as the largest custom tarot card manufacturer in China.
Notably, this printing company’s commitment to excellence extends to its membership in the American Tarot Association (ATA), a step taken to enhance its capacity in serving creators of tarot decks.
ACELION offers an extensive array of customization choices, ranging from diverse card stock options, including linen finish, smooth, and matte surfaces, to a wide selection of packaging solutions for boxes, as well as the capability to produce accompanying booklets and accessories.
- Most Famous Tarot Decks
2. Kickstarter
Product Submission: https://www.kickstarter.com/learn
Kickstarter serves as the ideal choice if you lack the initial capital to kickstart your project and are unable to secure a loan for this purpose.
Kickstarter validates your project by enabling the public to financially back their interests, effectively supporting your endeavor through donations in exchange for the product’s publication.
Nevertheless, achieving success on Kickstarter necessitates ongoing dedication and expertise. You can find valuable insights into Kickstarter Promotion.
3. Etsy
Product Submission: https://www.etsy.com/sell
Etsy provides you with a ready-made audience, while you bring your unique products to this creative marketplace. Think of it as an enormous, perpetually ongoing arts and crafts fair.
This approach has become an attractive option for many smaller creators, as it eliminates the stress of driving traffic to your own website.
However, it’s important to be aware of the potential downsides associated with Etsy. The platform’s continuously increasing fees and the share it takes from your profits have reached a point where some creators are choosing to leave.
This significant deduction can have a detrimental impact on your business. While Etsy can be a good starting point, it might not necessarily be a permanent home for your decks.
4. Amazon
Product Submission: https://sell.amazon.com/sell
Amazon sellers have the opportunity to have their products distributed via the Amazon platform. However, the process involves various intricacies and particulars. It encompasses membership tiers and commissions deducted from each sale, so it’s crucial to conduct thorough research and examination.
Amazon boasts a vast and ever-present audience, with countless visitors entering its virtual marketplace each day.
Nevertheless, it’s important to note that there are individuals who hold reservations about Amazon itself and, consequently, choose not to sell through this platform. The decision of whether to utilize Amazon for your sales should be a matter of your own judgment and preference.
5. Personal Website and Wholesale Channels
Product Submission: https://www.shopify.com/sell
Opting to sell your decks through your own website is a viable route, you can use Shopify to build an online shop easily.
But it’s crucial to understand that simply creating a website won’t automatically bring it to the attention of the right audience. Managing a website, especially one with an attached shop, entails a significant amount of upkeep and invest.
Another avenue to explore is offering wholesale options. You can list these on your own website and collaborate with bookstores, metaphysical shops, and other retailers. These establishments can purchase your decks in bulk for resale in their physical storefronts.
